How NHS could benefit from proactive public health alerts

By Kathy Kyle, Digital Communications Consultant, GovDelivery A recent BBC article explores how the National Health Service (NHS) has spent £13 million on public relations and whether the Trust and the public is receiving value for money. Some NHS Trusts have commented that the use of PR firms is necessary to educate the public on… Read more »


Going All Digital: How to Move Paper-Based Transactional Messages Online

I don’t have to tell you how constrained government budgets are these days. If you work in government, you know the depth of budget cuts and lack of resources – but this doesn’t mean that you stop doing the important work you’ve done before. You still need to communicate with your citizens and stakeholders about… Read more »


Email: The Major League Player

When you are formulating your digital communication strategy, what tools form the foundation for your execution? Social media is most likely the first thought that comes to mind these days. And understandably so; social media, in its many forms, can be a very effective communications tool. However, email remains a key tool, especially in the… Read more »


Becoming a Hero to Returning Veterans and Families

By Lance Horne, General Manager, GovDelivery Federal Team Last year, Forbes magazine published an article written by a United States Marine Corp sergeant about what it’s like to return from combat. While warfighters are thrilled to be back, many face the surreal task of returning to the life they knew before combat. They come from… Read more »


The Mayors Challenge: Cities Compete for Innovation Prize

By Mike Bernard, Digital Marketing Manager, GovDelivery Innovation in government is a hot topic these days. One of the ways innovation is being encouraged is through the Mayors Challenge. The Mayors Challenge, created by Bloomberg Philanthropies, seeks to “celebrate the creative problem solving and incredible innovation that is happening in the city halls from coast… Read more »


Digital communicators transform service delivery. We are change agents.

By Kathy Kyle, Digital Communications Consultant, GovDelivery Among the many topics discussed at this year’s Communications Camp (@commscamp | #commscamp13), the one that resonated most with me was how to best demonstrate the value of digital communications. If we can’t measure our impact as communicators, how can we influence and transform our organisations? As a… Read more »


How to Get Citizens to Dig Each Other Out After a Snow Storm

On December 26, 2010, a #snowpocalypse dumped a ton of snow in the tri-state area of New York, New Jersey, and Connecticut. As a result of the storm, something very cool happened in Newark. Mayor Booker’s (@CoryBooker) constituents began tweeting requests for help with shoveling at their homes. He responded by taking action, and surprised many… Read more »


Rethinking The Typical Office Of Public Affairs

Dannielle Blumenthal, Communications Director, Bureau for Management at USAID recently posted this entry to GovLoop: Download from Slideshare here, or see below. It’s pretty self-explanatory, given my general approach to communications, but please ask me any questions you might have. Obviously the main difference is the word “engagement” – it’s all about the interaction. –… Read more »



Zombies and Buzzwords – Communication Strategy That Gets Inside Your Brain

As your organization fills the fresh slate of 2013 with a new communications strategy, consider the issues and topics that make you squirm. Many government agencies struggle year after year with the same topics that are either uncomfortable for the org or are avoided by the public. Citizens shy away from topics that make them… Read more »