Irrelevance

Guest post by Jim Garrow, Operations and Logistics Manager, Philadelphia Department of Public Health When I imagined the future of government communications, I would envision morning meetings, where the comms team (ha!) gets together, each over their own personal blend of Starbucks or locally-sourced coffee (double ha!), discusses what news is breaking, reviews where the… Read more »


The One-Two Punch in Emergency Communications

Emergency communications is a critical process to get right. It literally is the difference in saving more lives when a disaster strikes. So, what exactly is the one-two punch needed to be truly effective when communicating with the public during emergencies? Maximum outreach plus multichannel distribution. This combination is an absolute necessity for today’s emergency… Read more »


Delivering the Right Message in the Right Way With Digital Communication Management

Anyone who’s ever returned from vacation to an overflowing inbox knows that email, while infinitely better than the Pony Express, can still be a lot of, well, work. Add on curating weekly e-newsletters and managing multiple LISTSERVS and suddenly that old pony isn’t looking so bad anymore. Earlier, we learned about the solution to this… Read more »


Emergency Communications 101: How Do You Keep Contact Info Up-to-date?

Co-written by Anne Doucot and Mary Yang In my last post, I talked about how reaching the maximum amount of people that you can during an emergency can be the difference in saving more lives. And if you’ve been following along in the last couple of posts and podcasts from this series so far, you’ve… Read more »


How Effective Is Your Emergency Communications System?

In my last post, I discussed how a siloed communications system doesn’t work in emergency communications. The term, silo, refers to departments within an organization working separately with little to no communication with each other. For example, in the public sector, emergency notifications are typically handled separately from the communications team. Taking full advantage of… Read more »


Jazz Up Text With Graphics to Capture Reader Attention

One small change can make the difference between your digital communications getting read or ignored. And it’s an easy change to make. Simply add graphics to your text and you’ll get more traffic, increased readership, and better search engine optimization (SEO). The increases can be quite dramatic. High quality visuals are 30 times more likely… Read more »


Silos Don’t Work in Emergency Communications

As a government professional, chances are you know a thing or two about emergency notifications. It’s a critical tool that is an absolute necessity as a means to communicate effectively with the public in times of emergencies. However, what you may not realize is that using a single platform system to manage your emergency communications… Read more »


Facebook Has Hashtags! What This Means for Your Government Org

If your government organization is one of the many already using Twitter, you are already familiar with the power your organization can harness through hashtags. Hashtags are identifiers that turn otherwise disparate phrases into searchable trends, like #sotu for “State of the Union.” They enable new search capabilities by letting users “discover” messages through similar… Read more »


PLUS ONE: Why Google+ is now part of the comms landscape

Guest Post by Dan Slee Ladies and gentlemen, I admit it. Google+ is starting to become a contender for comms people.  Yes, it’s true that it has only a percentage of the users that Facebook has. But when the bottom line of that percentage is 230 million that’s a significant figure. It’s also true that some people… Read more »


What have you done for me lately? Measuring the success of your communications

By Amy Larsen, Client Success Consultant at GovDelivery Today’s government communicators are tasked with staying on top of the latest communication trends to create and deliver messages or content that stakeholders want to receive.  And we all know the only way to determine success is if we measure it, which means government communicators end up… Read more »