Insights on Successful Emergency Communication Plans from Adelaide O’Brien, Smart Government Strategies Research Director

In today’s world, government agencies need to leverage digital platforms to provide better customer service to citizens, especially in times of emergency. Organizations with more responsive emergency communications reach the public quickly and effectively during natural disasters and other threats to citizens and property. GovDelivery recently interviewed Adelaide O’Brien, research director of Smart Government Strategies… Read more »


Integrating Government Social Media and Email Communications

In previous blogs you’ve heard about how government organizations are embracing digital communication channels – replacing traditional face-to-face and paper-based methods – to share information with citizens and other stakeholders. In fact, Britain’s coalition government announced last month that it would be providing ‘Twitter exclusives’ to journalists to bolster its social media image and help… Read more »


2013 Best Practices in Digital Communications- Upcoming Webinar

Keeping up with the latest in digital communication tools and strategies can be a challenge in any organization. As a government communications professional, you probably face additional unique challenges as well. Being able to effectively reach particular groups of people in emergencies, for example, is one situation that can mean the difference between life and… Read more »


Vine: Government’s 6 Seconds to Shine

It’s likely that you have heard of Vine in recent months. For those of you who haven’t (or who have, but aren’t exactly sure what it is) Vine is a mobile app by Twitter that allows users to create and post short, 6 second video clips. In turn, the videos can be uploaded, shared and… Read more »


Top 10 Email Don’ts

Recently, I wrote an article on how to create mobile-optimized emails. That blog post provided tips on how to improve the experience of reading email on a mobile device, which led me to think about what you shouldn’t do when creating emails. So, here are some things to keep in mind when putting together your… Read more »


How to write and send a marketing email

Guest Post by Darren Caveney, co-creator of comms2point0 and Vice Chair of LGcomms Email? Send them an email? But, hasn’t the world all shifted across to social media, I hear you cry? Well yes and no. A whopping 94% of UK adults have an email address (source: Ofcom, 2012) That knocks into a cocked hat… Read more »


Survey Identifies Ways to Improve Local Governments

Collaboration, customer service, and mobile communications top the list of trends important to state and local governments in 2013, according to results of a GovDelivery survey of more than 400 individuals in U.S. state, county and city government organizations. Improvements to the three trends can help state and local governments fulfill their core missions more… Read more »


Three Trends Top the List for Federal Agencies in 2013

More collaboration, better customer service, and expanded use of mobile devices and applications are top trends for federal government agencies in 2013. The trends are intertwined. Mobile devices/apps make information available 24/7 and increase interaction between customers and agencies and between agencies. The result is more collaboration and better customer service. About 200 individuals in… Read more »


Does channel shift require cultural shift?

We’ve been writing about ‘channel shift’ in government for some time. The benefits of using new digital channels for citizen communications are clear – the Cabinet Office expects the UK government to realise savings of 1.2 billion pounds sterling by 2015 through its Government Digital Strategy. So, what’s holding us up? It takes more than… Read more »


Leveraging Technology to Do More with Less

With sequestration officially underway, the phrase “doing more with less” carries more weight than ever before. While cuts are being made across the board, citizens’ needs remain, posing quite a challenging situation for government organizations and their communications efforts. As budgets are forced to become even tighter, organizations are being called upon to serve the… Read more »