Post once, publish everywhere to reach staff, stakeholders and email subscribers. Conversely, Facebook posts stay on Facebook. Tweets stay on Twitter. Blogs centralize the story, and you can easily distribute it from there.
“We can no longer ignore financial accountability in the public sector. We must place a financial value on the impact our communications make.” -Guy Dominy, author of Measuring the Value of a Subscriber. Financial accountability in the private sector usually translates into proving to your boss that the marketing dollars you spent translated to sales.… Read more »
(Originally posted by Dan Slee on Comms2Point0, check out the full white paper on the value of an email subscriber in the whitepaper here). By Dan Slee A while back I helped with some comms planning for a web project that aimed to link members of the community with groups and clubs in their area. There… Read more »
As reported recently on GovTech.com, a new survey released by Accenture reveals that citizens across the board want more ways to report crime and help support crime reduction in their neighborhoods. In fact, more than two-thirds of respondents believe that technology is at the heart of the matter. Underscoring the need for increased use of… Read more »
Transportation is evolving – and there was no better place to watch advancement in the industry take place than the Transportation Research Board (TRB) Annual Event in Washington D.C. This year, GovDelivery met with hundreds of public sector transportation professionals across all levels of government and received nearly 100 survey responses on technology trends to… Read more »
By John Simpson, Engagement Consultant at GovDelivery There are a few basic components that anyone can leverage when beginning to develop the framework for their digital engagement strategy or evaluate an existing one. This blog series will go into each of these basics reviewed in our webinar on Stakeholder Engagement in Federal Government to provide… Read more »
As a government communicator, you may have a significant list of customers that aren’t engaging with your communications. So, do you regularly go through your list of unengaged stakeholders and remove them from your digital communications efforts? Or do you attempt to re-engage with your stakeholders? The answers to both are probably not, but that… Read more »