To figure out how to meet our customers’ needs (including those we didn’t even know they had), the Census Bureau created an overall story using metrics.
You serve a wide variety of citizens with diverse needs. Anticipating and recording their behavioral responses to outreach — let alone putting a measure of value on those responses — can seem like a winding road of guesswork. The distance between outreach and outcomes is broad and intricate. How can you reliably measure the ROI of your communications?
By adapting your communication methods as you go along using an agile approach, you can make sure everyone is on the same page.
Post once, publish everywhere to reach staff, stakeholders and email subscribers. Conversely, Facebook posts stay on Facebook. Tweets stay on Twitter. Blogs centralize the story, and you can easily distribute it from there.
“We can no longer ignore financial accountability in the public sector. We must place a financial value on the impact our communications make.” -Guy Dominy, author of Measuring the Value of a Subscriber. Financial accountability in the private sector usually translates into proving to your boss that the marketing dollars you spent translated to sales.… Read more »
(Originally posted by Dan Slee on Comms2Point0, check out the full white paper on the value of an email subscriber in the whitepaper here). By Dan Slee A while back I helped with some comms planning for a web project that aimed to link members of the community with groups and clubs in their area. There… Read more »
As reported recently on GovTech.com, a new survey released by Accenture reveals that citizens across the board want more ways to report crime and help support crime reduction in their neighborhoods. In fact, more than two-thirds of respondents believe that technology is at the heart of the matter. Underscoring the need for increased use of… Read more »
Transportation is evolving – and there was no better place to watch advancement in the industry take place than the Transportation Research Board (TRB) Annual Event in Washington D.C. This year, GovDelivery met with hundreds of public sector transportation professionals across all levels of government and received nearly 100 survey responses on technology trends to… Read more »