How to Get Citizens to Dig Each Other Out After a Snow Storm

On December 26, 2010, a #snowpocalypse dumped a ton of snow in the tri-state area of New York, New Jersey, and Connecticut. As a result of the storm, something very cool happened in Newark. Mayor Booker’s (@CoryBooker) constituents began tweeting requests for help with shoveling at their homes. He responded by taking action, and surprised many… Read more »


Rethinking The Typical Office Of Public Affairs

Dannielle Blumenthal, Communications Director, Bureau for Management at USAID recently posted this entry to GovLoop: Download from Slideshare here, or see below. It’s pretty self-explanatory, given my general approach to communications, but please ask me any questions you might have. Obviously the main difference is the word “engagement” – it’s all about the interaction. –… Read more »


Let it snow! Inclement weather drives engagement with the public

By Kathy Kyle, Digital Communications Consultant, GovDelivery UK The whole of the United Kingdom experienced a week of widespread travel disruptions and school closures due to unusually inclement weather.  The extended forecast promises additional wintry, blizzard-like conditions – with as much as seven inches of snow, rain and ice over the next week. One of… Read more »


Global leaders tweet towards a more open world?

By John Simpson, Business Consultant, GovDelivery Federal Just after the new year, the Washington Post advertised a recent study showing that an increasing amount of world leaders are taking to Twitter to increase their reach to the public. While this new report from the Digital Policy Council does show a significant upward trend in the number of leaders that… Read more »


Reach Out and Touch Someone

By Lance Horne, General Manager, GovDelivery Federal More than 30 years ago, an ad agency came up with a tagline to soften AT&T’s image and position the company as an indispensable element of everyday American life: “Reach out and touch someone.”  After spending the last 15-plus years working within the public sector in a variety… Read more »


What an entrepreneur can teach us about public sector communications

Jeff Freeland Nelson, a local Twin Cities entrepreneur, took hard-earned lessons from his former career in public affairs and service and built his company, Play From Scratch, with a simple mission in mind: raise kids who are creators. Play from Scratch believes that “creative kids become adults who thrive” and seeks to inspire families through… Read more »


Zombies and Buzzwords – Communication Strategy That Gets Inside Your Brain

As your organization fills the fresh slate of 2013 with a new communications strategy, consider the issues and topics that make you squirm. Many government agencies struggle year after year with the same topics that are either uncomfortable for the org or are avoided by the public. Citizens shy away from topics that make them… Read more »


Top 10 Most Viewed Blog Posts on Reach the Public

I know 2013 started just over a week ago, but it already feels like it’s been weeks since I celebrated the holidays and New Year’s with my family and friends. I think part of this is jumping back into the work day after some time off, but part of it is probably due to the… Read more »


How effective is your government website?

Even in this computer-driven age when information is virtually at our fingertips, many people still discover that finding the answer to a simple question can be a protracted, frustrating, complex process. Unfortunately, in many cases, government agencies are a prime offender in perpetuating this information muddle. Consider many government websites: Users go to a government… Read more »


Responsive Design – The Future is Here

If you haven’t heard of Responsive Design yet, you will soon enough. Responsive Design is a new way of dealing with the multitude of devices people are using to view digital content. Responsive Design uses the functionality of CSS3, combined with Unobtrusive JavaScript, to provide an optimal viewing experience across multiple viewing platforms (desktop monitors,… Read more »