Irrelevance

Guest post by Jim Garrow, Operations and Logistics Manager, Philadelphia Department of Public Health When I imagined the future of government communications, I would envision morning meetings, where the comms team (ha!) gets together, each over their own personal blend of Starbucks or locally-sourced coffee (double ha!), discusses what news is breaking, reviews where the… Read more »


The One-Two Punch in Emergency Communications

Emergency communications is a critical process to get right. It literally is the difference in saving more lives when a disaster strikes. So, what exactly is the one-two punch needed to be truly effective when communicating with the public during emergencies? Maximum outreach plus multichannel distribution. This combination is an absolute necessity for today’s emergency… Read more »


Delivering the Right Message in the Right Way With Digital Communication Management

Anyone who’s ever returned from vacation to an overflowing inbox knows that email, while infinitely better than the Pony Express, can still be a lot of, well, work. Add on curating weekly e-newsletters and managing multiple LISTSERVS and suddenly that old pony isn’t looking so bad anymore. Earlier, we learned about the solution to this… Read more »


Beyond Email Lists: Transforming Email Subscriptions

Almost as soon as email was created, people started creating email lists so they could reach others with related interests. Email list software like LISTSERV became a vital way for communities of people to interact with each other. In 2013, email is still incredibly valuable as a communication channel, playing an important role in government… Read more »


Emergency Communications 101: How Do You Keep Contact Info Up-to-date?

Co-written by Anne Doucot and Mary Yang In my last post, I talked about how reaching the maximum amount of people that you can during an emergency can be the difference in saving more lives. And if you’ve been following along in the last couple of posts and podcasts from this series so far, you’ve… Read more »


Congratulations to the 2013 Digital Counties Survey Award Winners

On Thursday, July 18th, the 2013 Digital Counties Survey awards were announced by the Center for Digital Government in conjunction with the National Association of Counties. The winners were chosen for efficiently and effectively using technology to better the lives of local citizens and improve operations for the counties. Tough budgetary times can lead to… Read more »


The top 5 things Sharknado teaches us about great communication

Last week, one of the greatest cheesy movies of all time debuted on the Syfy channel. Sharknado. In case you missed it, here’s the premise. There’re lots of really big sharks in the ocean and they’re all really angry. Due to some weird weather, the sea level begins to rise in Los Angeles and a… Read more »


How Effective Is Your Emergency Communications System?

In my last post, I discussed how a siloed communications system doesn’t work in emergency communications. The term, silo, refers to departments within an organization working separately with little to no communication with each other. For example, in the public sector, emergency notifications are typically handled separately from the communications team. Taking full advantage of… Read more »


Timing Is Everything

Guest post by Jim Garrow, Operations and Logistics Manager, Philadelphia Department of Public Health When I follow emergencies unfolding online, I follow them using Twitter. It’s where news breaks these days. The problem is that it keeps breaking. Over and over and over again until the entire situation is a mish-mash of unhelpful posts. Let… Read more »


Jazz Up Text With Graphics to Capture Reader Attention

One small change can make the difference between your digital communications getting read or ignored. And it’s an easy change to make. Simply add graphics to your text and you’ll get more traffic, increased readership, and better search engine optimization (SEO). The increases can be quite dramatic. High quality visuals are 30 times more likely… Read more »