The Indiana Bicentennial Commission was formed by Indiana Governor Mitch Daniels in 2011. It is a fifteen-member body tasked with celebrating Indiana’s Bicentennial year in a way that engaged all 6.5 million Hoosiers. That’s a tall order. The Bicentennial Commission staff undertook that mission and, although the year is not yet over, has measured great… Read more »
Using new and old technologies to advance the way agencies communicate with citizens is great, but everyone must keep a bigger goal in mind: improving citizen lives. Scott Burns, GovDelivery’s CEO and Co-Founder reminded the audience of that goal at DCcomm16.
Looking for a magic formula for your digital communications efforts? There may not be one right or wrong answer, but there are ways to test different channels of communication for their effectiveness with your audience.