What Does it Take to Roll Out a New Citizen Service?

This post was originally featured on NextGov. “Is this something people will use?” That’s the one question government employees should ask themselves before launching a new product or digital service. Why? We often think building and implementing a tool is the greatest challenge, but in practice, the hardest part is driving people to use it. This… Read more »


Tips for Reconnecting and Rebuilding After the Shutdown

Like you, we’re breathing a giant sigh of relief that the federal government shutdown has ended and that hundreds of  government employees are finally able to go back to work. But as much as you may want to jump back into the projects you were working on, it’s hard to ignore that the public’s confidence… Read more »


Answering Your Outreach Acceleration Questions

In our recent webinar, “Accelerate your Outreach for Maximum Impact” our GovDelivery Engagement Consultants had dozens of questions from webinar attendees. We’ve pulled out some of the most critical questions, providing a transcript of the question and detailed answer. Q: My organization is new to reaching out through digital communications. How exactly do you connect… Read more »


Marketing: Cleaning Up a Dirty (Government) Word

By John Cook, Vice President of Marketing, GovDelivery When you hear the word “marketing” in the context of government do you cringe? As a marketing director, marketing is not a dirty word. It is what I do. However, I fully understand that in government circles, marketing has traditionally been deemed unnecessary and even undesirable. But… Read more »


Tips for empowering customer service employees

Customer service is a core function of government, yet 60 percent of government executives describe citizens’ attitudes toward government as “frustrated,” according to a recent Government Business Council survey. One way to improve the reputation of your organization is to empower frontline employees so they can provide better customer service. Excellent customer service is a… Read more »


Seeing it in action: SBA Case Study

By this point you’ve read our posts about digital communication management, Beyond Email Lists and Delivering the Right Message in the Right Way, so you know some of the benefits and features of DCM. But you want to see what it all amounts to. What you’re saying, in other words, is “Show me the money!”… Read more »


Washington State Residents Now Get Real-Time Traffic Alerts

By Richard Fong, Technology Project Manager Moderate impact. Low impact. Collision. Cleared. If you travel on highways anywhere, wouldn’t it be nice to have these types of messages delivered to your email or phone so you could anticipate a change in your route and save time? With some cool technology, the Washington State Department of… Read more »


The Collaborative Economy: An Altimeter Group Research Report

A couple of weeks ago I attended a conference where the keynote speaker, Jeremiah Owyang from the Altimeter Group, presented his latest research report, “The Collaborative Economy.” The premise of the report is that social technologies have changed everything from communications to marketing to customer care, which has brought us to an era of consumers… Read more »


Emergency Communications 101: How Do You Keep Contact Info Up-to-date?

Co-written by Anne Doucot and Mary Yang In my last post, I talked about how reaching the maximum amount of people that you can during an emergency can be the difference in saving more lives. And if you’ve been following along in the last couple of posts and podcasts from this series so far, you’ve… Read more »


Congratulations to the 2013 Digital Counties Survey Award Winners

On Thursday, July 18th, the 2013 Digital Counties Survey awards were announced by the Center for Digital Government in conjunction with the National Association of Counties. The winners were chosen for efficiently and effectively using technology to better the lives of local citizens and improve operations for the counties. Tough budgetary times can lead to… Read more »