Answering Your Outreach Acceleration Questions

In our recent webinar, “Accelerate your Outreach for Maximum Impact” our GovDelivery Engagement Consultants had dozens of questions from webinar attendees. We’ve pulled out some of the most critical questions, providing a transcript of the question and detailed answer. Q: My organization is new to reaching out through digital communications. How exactly do you connect… Read more »


Avoid the 3 Deadly Sins That Are Limiting Your Website Traffic

I saw this article recently on MarketingProfs, “Three Deadly Reasons Most Websites Fail,” outlining why most websites struggle to get the results they want. While the original post is geared toward marketing professionals, the concepts can easily be applied to communicators in the public sector looking to improve online engagement with constituents. The article discussed… Read more »


Are You Prepared?

By: John Simpson, Engagement Consultant, GovDelivery September is National Preparedness Month, an initiative developed by the Federal Emergency Management Agency (FEMA) in the wake of 9/11 to help citizens better prepare themselves and their communities for emergency situations. Thousands of individuals and organizations from across the country take part in awareness activities and training events… Read more »


Marketing: Cleaning Up a Dirty (Government) Word Part 2

By John Cook, Vice President of Marketing, GovDelivery Last week I introduced the first two trends that I believe make marketing imperative for any government agency that is concerned about citizen engagement. I’d like to continue with three more trends you need to consider…trends that turn marketing from a dirty word into a vital tool.… Read more »


Reaching New Heights and New Audiences with Social Media

Anyone who remembers Facebook in its early days—back when you needed a college email address to sign up and the term “Newsfeed” hadn’t yet become ubiquitous—might sigh fondly at the thought of simpler times. Organizations, businesses and government agencies aren’t likely to be among those nostalgic few. Facebook has changed a lot over the years,… Read more »


Beating the Odds: Using Web Properties to Expand Your Reach

If a Tweet is published in the Twittersphere and there are no Followers around to see it, does it have an impact? Unlike the classic tree falling in the forest scenario, this question has a resounding answer: No. It doesn’t take a famous philosopher to understand that even the most beautifully crafted Tweets, emails, or… Read more »


3 Tips for Getting Emergency Information to the Public

On this day, we, like many of you, are taking a moment to remember the tragedy of the 9/11 terror attacks. In the wake of the many emergencies we see every year, from terror attacks to natural disasters, emergency situations seem to be on the rise. And, as the number of emergencies increase, so does… Read more »


Changes at Gmail: What The Public Sector Needs to Know

In the public sector, email is an essential component of any best-in-breed communications strategy. With the steady increase in worldwide smartphone usage, email has become the fastest and most efficient way to reach people wherever they are. And because email offers a direct and personalized connection to your stakeholders, it’s imperative that you send email and that your… Read more »


Measuring email success with Engagement Rates

The days of getting gold stars and an extra juice box for our accomplishments might be over, but that doesn’t mean we care any less about knowing when we’ve done a good job. As a government agency, it can be difficult to figure out if you’re getting your message across. Many private sector companies rely… Read more »


Multichannel communications and a three-part approach to truth

Turns out Stephen Colbert may have been on to something when he coined the term “truthiness.” According to a recent study by U.K. market research group Ipsos Mori that compared British citizens’ perceptions of statistical facts to the actual numbers, most people have a pretty skewed idea of the truth. As this article by The… Read more »