Avoid the 3 Deadly Sins That Are Limiting Your Website Traffic

I saw this article recently on MarketingProfs, “Three Deadly Reasons Most Websites Fail,” outlining why most websites struggle to get the results they want. While the original post is geared toward marketing professionals, the concepts can easily be applied to communicators in the public sector looking to improve online engagement with constituents. The article discussed… Read more »


Multichannel communications and a three-part approach to truth

Turns out Stephen Colbert may have been on to something when he coined the term “truthiness.” According to a recent study by U.K. market research group Ipsos Mori that compared British citizens’ perceptions of statistical facts to the actual numbers, most people have a pretty skewed idea of the truth. As this article by The… Read more »


How UK Government Organisations are Improving Citizen Engagement

By Kathy Kyle, Digital Communications Consultant at GovDelivery UK According to a Capgemini/ European Commission eGovernment Benchmark report, less than half of Europeans don’t use digital government services. Despite the increase in the uptake of digital services across virtually every sector, 80 per cent of those not using digital services for government business are simply… Read more »


How to write and send a marketing email

Guest Post by Darren Caveney, co-creator of comms2point0 and Vice Chair of LGcomms Email? Send them an email? But, hasn’t the world all shifted across to social media, I hear you cry? Well yes and no. A whopping 94% of UK adults have an email address (source: Ofcom, 2012) That knocks into a cocked hat… Read more »


GovDelivery Awarded G-Cloud III Framework Contract

By Kathy Kyle, Digital Communications Consultant at GovDelivery GovDelivery was recently awarded a G-Cloud III framework contract for its Software-as-a-Service (SaaS) cloud-based solutions, making it easier for government to reach more people. G-Cloud III is important as it continues to enable UK public sector departments and organisations to easily access centrally negotiated deals and transact… Read more »


Does channel shift require cultural shift?

We’ve been writing about ‘channel shift’ in government for some time. The benefits of using new digital channels for citizen communications are clear – the Cabinet Office expects the UK government to realise savings of 1.2 billion pounds sterling by 2015 through its Government Digital Strategy. So, what’s holding us up? It takes more than… Read more »


Digital communications improve customer service

In an era of limited resources, governments need to build strong relationships with citizens and stakeholders, and what better place to start than by improving customer service. That’s just what public sector entities in the United Kingdom plan to do. In a GovDelivery survey of almost 100 UK government employees, respondents identified customer service as… Read more »


Choosing the right path

By Anna Stroncek, Marketing & Communications Intern, GovDelivery It’s easy to get swept up in the love affair that is digital communications; really, what’s not to love? The opportunities that digital communications can produce are numerous for any given organization (imagine, once and for all, not having to lay out that newsletter month after month!)… Read more »


Bridging the gulf of engagement

By Dave Worsell, Director, Government Solutions, GovDelivery UK For Government to achieve its aim of Digital by Default something very important needs to change in 2013. While many public services are available online, the truth is that not enough citizens use them and the considerable investment in the development of electronic public services hasn’t been… Read more »


Public notices: the case for radical reform

This is a guest post from Rob Dale, Online Engagement Lead, at UK government think-tank, LGiU (Local Government Information Unit).   Local authorities in the UK spend up to £67.85m every year publishing public notices in local newspapers.The individual cost of publishing a notice can reach over £20 per column cm in some publications, upwards… Read more »