Lessons from the UK: Channel Shift in the Public Sector

Channel Shift in UK

As budgets continue to shrink and expectations continue to rise, government has to explore different ways to effectively drive their mission. Shifting to digital channels of engagement with citizens is one way to save money and increase efficiency. But achieving channel shift is challenging with outdated tools. Fortunately, our friends across the pond have been… Read more »






Your Digital Journey Starts Here

Originally Posted on Comm2Point0. By Dave Worsell, Director of Government Solutions at GovDelivery Europe. Every journey starts somewhere.  The easier the first step the faster it becomes to reach the destination. Here at GovDelivery we know we aren’t the final destination and we definitely aren’t one of the many distractions along the way.  However, we are one… Read more »


Q&A from the Digital Communications Webinar with Nottinghamshire County Council (Part 2)

Recently we held a webinar with Martin Done, Service Director Communications and Marketing and Sarah Lay, Senior Digital Officer of Nottinghamshire County Council to discuss the Council’s new branding efforts and outreach to drive avoidable contact and channel shift initiatives. You can watch a replay of the webinar here.  Due to an overwhelming number of… Read more »


Local Government Shift: Smaller Budget, Big Opportunity

At November’s UK annual digital communications event in London, speaker Carl Haggerty offered his insights (and delightful illustrations) about the the state of local government communications.  Carl, a Digital Communications Manager for the Devon City Council, started off by noting that local governments have taken on massive amounts of debt and are being forced to… Read more »


Annual UK Conference by the Tweets

With more than 150 attendees, 9 speakers, 520+ tweets with an estimated reach of 90k people, and 1 hour of drinking and networking, the annual UK digital communications event adds up to a great success! Over the next few weeks we’ll take a deeper dive into each of the presentations given by local UK government… Read more »


Avoid the 3 Deadly Sins That Are Limiting Your Website Traffic

I saw this article recently on MarketingProfs, “Three Deadly Reasons Most Websites Fail,” outlining why most websites struggle to get the results they want. While the original post is geared toward marketing professionals, the concepts can easily be applied to communicators in the public sector looking to improve online engagement with constituents. The article discussed… Read more »