Fighting misinformation: communications during the Ebola outbreak

Ebola has arrived in the United States, bringing with it endless questions from the public and fear about what will happen next. Local, national and international news media outlets are devoting hours of coverage to Ebola “what ifs.”  So it’s inevitable that along with that coverage comes the dark side of communications: rumors and misinformation.… Read more »


Think Outside the Box: How to Reach a Younger Generation

By Ryan Kopperud, Content Editor – GovDelivery Status quo methods of digital outreach often result in status quo audience growth results. Engaging a new and different audience requires innovative tactics, taking chances, and having some fun. At GovDelivery, we offer a wide variety of solutions that help organizations expand their reach to all kinds of… Read more »


Zombies and Buzzwords – Communication Strategy That Gets Inside Your Brain

As your organization fills the fresh slate of 2013 with a new communications strategy, consider the issues and topics that make you squirm. Many government agencies struggle year after year with the same topics that are either uncomfortable for the org or are avoided by the public. Citizens shy away from topics that make them… Read more »


3 Tips on Reaching a Broader Audience with Your Email

In an earlier blog post, Top 3 Email Tips to Engage Your Stakeholders, we lay out some simple tips on crafting targeted email messages, effectively conveying your message and eliciting responses from your audience. Once you have identified the reason your audience should read your message, worked on a clear and personable communication style, and… Read more »


8 Ways for Government to Engage Citizens with Social Media

Last week, Kristy Fifelski, known as “GovGirl”, shared tips and tools for government organizations looking to take their social media efforts to the next level in a GovDelivery-sponsored webinar titled “You’re On Social Media…Now What?”. The upbeat presentation provided useful ideas beyond the simple how-to’s of setting up a social media presence, offering actionable tactics… Read more »