Last week, more than 100 public sector comms and traded services professionals tuned into Granicus’ UK webinar “Income Targets and the Comms You Need to Succeed,” to hear how local government organizations are generating their own income through a range of initiatives – from community lottery schemes to luxury beach lodge rentals to email advertising.… Read more »
With so many emails per day and so little time to connect, subject lines are crucial. While there are no “magic” words for subject lines, there are a few keywords that have shown great success in increasing open rates and engagement rates.
This month, public sector leaders from around the country gathered to discuss the latest in best practices and trends across digital government. We’ll be bringing you the best of the best, and some of the hot topics taking over the public sector, pulled straight from these conferences over our next few blog posts. So if… Read more »
In 2009, the U.S. Department of Interior (DOI) had to face an unsettling fact: when it came to generating stakeholder engagement, the old way of doing things just wasn’t going to cut it anymore. After conducting research, DOI realized that despite being a federal agency with a huge stakeholder base and a wealth of important… Read more »
Successful public sector digital communications is born from a commitment to reach a large and relevant audience. The largest audiences are built on direct contact channels such as email and text messaging as well as indirect channels such social media. Here are a few tips on how you can expand your reach and drive more… Read more »
Last week, one of the greatest cheesy movies of all time debuted on the Syfy channel. Sharknado. In case you missed it, here’s the premise. There’re lots of really big sharks in the ocean and they’re all really angry. Due to some weird weather, the sea level begins to rise in Los Angeles and a… Read more »
The most extensive reform to the UK welfare system in five decades- Universal Credit – is underway and presents some unique challenges and opportunities, as outlined in a recent article in The Guardian. With a change this massive, how does the UK government implement Universal Credit consistently and communicate clearly with its citizens? Defining the Change… Read more »
Live streaming is an effective tactic to engage those who cannot attend your event in person and to distribute your messages to broader audiences. Some other examples of government organizations who live stream are: The White House, The Minnesota Senate, and NYC Council Committee on Technology. But live streaming can be stressful enough to induce a heart attack.… Read more »