Increase Message Engagement With A/B Testing

Have you heard we launched the new Advanced Package for the Communications Cloud recently? Within the Communications Cloud, the enhanced functionality includes pre-built campaigns, segmentation, and A/B testing — an area we will explore in depth today. You know those meetings, where your team is endlessly debating communications strategy, trying to ensure you have the… Read more »


Digital Engagement Series: Analyze, rinse, repeat

Gaining public participation and engagement is not an easy feat, but with a strategic plan for audience targeting, messaging, branding, channel optimization, reengagement, and automation, you will be on the road to success. The last step of our steps to better public engagement series features how to “analyze, rinse, and repeat”. This post features ways to… Read more »


The top 5 things we learned about data at #fedcomm14

With over 400 attendees, 1,931,458 Twitter impressions and 8 compelling speakers, the 8th Annual GovDelivery Federal Communications Summit was all about data. However, it was not just about the velocity or volume of data that government has at their fingertips, it was about the relevant capacity in how government organizations can leverage and connect precise data… Read more »


Conferences Round Up Part 1: Trends from 3CMA, NAGW and More

This month, public sector leaders from around the country gathered to discuss the latest in best practices and trends across digital government. We’ll be bringing you the best of the best, and some of the hot topics taking over the public sector, pulled straight from these conferences over our next few blog posts. So if… Read more »


Digital Engagement Strategy Series: Measure and Analyze Outreach Results (3)

By John Simpson, Engagement Consultant at GovDelivery There are a few basic components that anyone can leverage when beginning to develop the framework for their digital engagement strategy or evaluate an existing one. This blog post is part of a larger series tied to our recent webinar on Stakeholder Engagement in Federal Government. If you… Read more »


Top 6 Survey Best Practices

By John Simpson, Engagement Consultant at GovDelivery Surveys can be a great tool to gather public feedback, project impressions or even program success stories from your key audiences. However, the structure of the survey needs to be well planned in order to increase participation and get the insights you need. Organizations can get caught in… Read more »


Email Wins Again

88% of marketers believe that email marketing does or will produce a return on investment (ROI) for their organization, according to a recent MarketingProfs article. According to the same article, nearly two-thirds of marketers surveyed also say that email is at the core of their business.  With the steady attention to emerging social media platforms… Read more »


Vine: Government’s 6 Seconds to Shine

It’s likely that you have heard of Vine in recent months. For those of you who haven’t (or who have, but aren’t exactly sure what it is) Vine is a mobile app by Twitter that allows users to create and post short, 6 second video clips. In turn, the videos can be uploaded, shared and… Read more »


Sift Through Big Data to Find Real Insight

There is a ton of talk today about “big” data.  The concept comes from our ever increasing ability to collect, store, and manage larger and larger datasets full of vast amounts of information – customer information, habits, purchasing patterns, social media visits, and so on.  Unfortunately, I think many private and public organizations have become… Read more »


Maximizing Possibilities – CityCamp MN Experience

From amazing metaphors involving adorable puppies to reflections about how data can transform generalities into actions, I was fortunate to attend the first CityCamp held in Minneapolis, Minnesota on 11/12/2011. This un-conference is designed to be more of an open exchange of ideas than the traditional professional conference that most of us are used to… Read more »