App promotion strategy
It all begins with a solid strategy and narrowing your goals. Are you looking for more installations? Increased actions or better engagement? Our team will work with you to develop a strategy and measurement model to help you reach your goals.
Google Universal App Campaigns
Universal App Campaigns are one of the best ways to find new users for your mobile app. Ads can be generated dynamically at scale and delivered across the suite of Google properties, including search and display networks, YouTube, and Google Play. Powerful machine learning lets Google do the heavy lifting as it uses millions of signals to place your app in front of the right audience at the right time. Using Firebase Analytics? We can leverage Firebase with Google Ads to quickly turn user insights into marketing actions.
Apple search ads
Apple search ads provide a great way for destinations to provide an easy way for travelers to discover their app in the Apple App Store. With 70% of all app downloads coming from App Store search, making sure your app can be found is crucial to success. Our team will work to create app store campaigns that deliver on your acquisition objectives and KPIs, advising on a clear strategy that is most effective for your brand.
Data-driven creative
Using the Granicus CMS? Our designers can help you create app-specific landing pages to highlight the benefits of your app. These data-driven landing pages serve as a central location in which to send users who want more information about the app before installing. Use this page to link to the App Store and Play Store once users are ready to download.
Web remarketing
Many of our packages include remarketing that tags visitors and serves them with remarketing ads across Google and Facebook, reaching audiences where they spend most of their time online. When done properly, remarketing ads nurture users through the journey toward completing the desired actions you’ve identified.
App Store Optimization (ASO)
With millions of apps, it’s not enough to just launch and promote your app through paid advertising alone. You must also optimize the App Store experience to increase reach and increase the likelihood of being discovered. Optimizing your app to maximize its visibility in the App Store is essential to increase traffic to your listing, improve conversion rates and generate the maximum number of downloads you can.
