DMOs of all sizes use Granicus’ pay-per-click (PPC) and paid media solution to increase conversions at the lowest possible cost while engaging their visitors.
We provide experienced campaign management and advanced bidding strategies that consistently move the needle and drive growth. Granicus certified experts analyze your pending search demand, spending goals, and target audience to determine how and why to expand into additional advertising areas like:
No one knows your destination’s brand and story better than you. Don’t you want to share it with as many potential visitors as possible? Paid media gives you an easy way to connect with interested visitors and steer them to the best attractions, restaurants, and experiences your destination offers.
Because we work with so many DMOs, we have a bird’s-eye view into what works and what doesn’t — so we’re able to provide insights to enhance your digital marketing efforts. Ongoing optimizations like location targeting, bid strategy, spending adjustments, and audience breakdowns ensure that your DMO has a custom strategy developed just for you.
When David Aldridge, director of marketing at Visit Virginia’s Blue Ridge, posted this message on LinkedIn earlier this year, along with a photo showing a complicated, color-coded calendar of his content strategy, his colleagues took note.
You’ll see immediate results with paid media marketing, so why wait? We’d love to answer any questions you have so you can target your best prospects with a data-driven paid media strategy.
Get in touch