Content creation

Tell your destination story

Compelling website content is the foundation for successful digital marketing plans. The content development team uses effective storytelling to paint a picture of your destination that will help you rise above all the online noise by speaking to your desired audience.

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Data-driven approach

Encapsulate your destination in content

Content development begins with a data-driven audit of your current website copy to ensure key SEO and content metrics are always at the forefront of future optimization. Our team provides the roadmap and strategy for your website to achieve full content engagement.

  • Strategy
  • Planning
  • Creation
  • Delivery
  • Optimization
  • Reporting

Ongoing optimization

Elevate your story with curated content creation
Leveraging a mix of in-house creators and writers in your destination, our team will develop shareable content designed to inspire users to travel to your destination. The entire process is managed by us from start to finish; freeing you up to focus on other initiatives and priorities.
Fully delivered, perfectly optimized
Once approved, we deliver content to you in the CMS — complete with search engine optimization throughout. Stay atop of content with quarterly project progress reports that look at page performance through the lens of the traveler’s path to purchase. We keep track of page performance, so you can see the results of your new content as it's published.
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Read the case study

Building a beneficial digital experience

Visit Irving recognized their need for additional content shortly after launching their new website. While the site was filled with striking visuals, it had very minimal copy, which had resulted in high bounce rates and low organic search rankings. To fix this, Visit Irving decided to enter into a content engagement with Granicus.

“Working with the content team has been wonderful... In just one year, our bounce rate went from 65% down to 33%. That’s been huge, and it’s 100% attributed to what the team has done.”
Monty White
Director of Marketing at Irving Convention & Visitors Bureau
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Content is king

A successful digital marketing strategy begins with compelling content. Let our content creation experts guide you in how best to tell your destination’s story.

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