Most government organizations don’t need to be convinced of the importance of email. In fact, email engagement continues to rise.
However, not every organization knows how to best measure the results of its outreach or even what metrics are available.
Although every organization’s goals and content are unique, there are some basic components you should be measuring to ensure your content is optimized to drive the most engagement.
Join us on November 14, 2019 for an interactive breakfast training session where we will:
- Review the email metrics you need to know.
- Understand the benchmarks you should be striving for.
- Learn ways to implement best practices into your communications strategy.
Title: The Future of Email: Metrics and Measurements to Boost Engagement
Date: Thursday, November 14th, 2019
Time: 8:30 AM – 10:30 AM
Location: Granicus Office | 1152 15th St, NW Suite 800; Washington, DC 20005
Food: Hot breakfast with coffee, tea and an assortment of flavored water
Full schedule: Click here.