4 Steps to Prove Success in Your Digital Channels


Marketing and public outreach are invaluable for the public sector, and the best place to start is with a positive digital user experience. One of the best ways to determine if you have a successful user experience is through proactive analysis of website metrics and reporting with systems like Google Analytics or IBM Analytics. However,… Read more »

5 Examples of Awesome Emails (And Why They’re Awesome)

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Every month, there are over one billion digital messages sent in the GovDelivery Communications Cloud from government organizations across the U.S. and in the U.K. With so many digital messages swarming to and from inboxes, it can be challenging to recall specific characteristics of an effective email message. That’s why we created “12 Awesome Emails”… Read more »

An Expert’s Guide to Reaching Your Target Audience


As a communicator, it’s important to remember that you have a target audience that can be defined. Think of the words that are associated with target: precision, aim, accuracy. Draw a clear connection between your content and the needs of your audience. In this week’s webinar, “An Expert’s Guide to Reaching Your Target Audience,” our… Read more »