The Communications Milkshake

If three is company, then three hundred is one heck of a party. At last year’s Federal Digital Communications event, “The Transformative Power of Communications,” over three hundred attendees listened to presentations and panel discussions by some of the industry’s leading experts. Featuring a keynote address by Peter Sims, best-selling author of Little Bets, the topics ranged from understanding the benefits of risk and failure, to the changing landscape of digital outreach tools.

thumbnailScott Burns, CEO and Co-Founder of GovDelivery, said in his presentation that “the current state of communications is a milkshake of tools.” We couldn’t agree more with his delicious metaphor. Facebook, Twitter, Instagram, and Pinterest are like the sprinkles and chocolate syrup on the email and SMS sundae, and are changing the way government agencies engage with the public. But as Scott goes on to note, communications isn’t really about the tools; it’s about the people. While the main purpose of the event was to provide attendees with new insights and information about a variety of digital communications tools and strategies, it was also about fostering a sense of community and collaboration among government agencies.

Which is exactly why we’re so glad that nearly 90% of event survey responders stated that they “anticipated a need in [their] agency to better collaborate with other programs, other agencies, and/or the public.” As Scott discusses, building a strong, wide-reaching network is one of the most important steps in developing an effective communications plan. We’ve said it before and it definitely bears repeating: you might have the most interesting message in the world, but if you don’t have a network to share it with your message isn’t going to do much good, no matter what milkshake of tools you whip up.

Our CEO said it best, “The reason we exist as a company is to help you communicate.” From website overlays and subscriber management to cross-promotional programs and SMS strategies, we offer our expertise openly and freely to help your unique organization better connect with its stakeholders. But we also exist to help you better connect with each other, too. Since over 80% of survey responders responded that they were either “likely” or “very likely” to recommend the 2013 event to a friend, we’re excited to see what kind of connections are made this time around.

Don’t miss out on the opportunity to meet and connect with other government professionals at this year’s Federal Digital Communications event, “The Power of the Message.” Featuring a keynote address by Paul Smith, author of the best-selling book Lead with a Story, a panel discussion with government communications experts, and a presentation by our own Scott Burns, the morning will focus on the power of storytelling as a means of driving mission value and engaging stakeholders to take action.

For more information or to register for the event, click here.

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