Emily Jarvis, Producer for DorobekINSIDER on GovLoop, recently posted a compelling interview with GovDelivery CEO and co-Founder, Scott Burns, on the changing nature of government communications. Here’s an excerpt from her post:
The government has a history of thinking of communication as a one-way press-release oriented type of activity. What we try to do is help people understand that now you need to personalize the experience with the mission of the organization and keep the individual in mind.
In the business world goals are very straightforward when it come to marketing. Make money. It is easy to measure success and failures. For government it’s much more difficult. We need to help clients understand that the objectives are different.
Lot’s of planning is needed up front, that way communication can actually support the mission not just about about getting more Twitter followers.
[For example last] year FEMA had 8,000 people participate in online communities. This year that number is already hovering at 20,000 people. The online communities are transforming the way people communicate. It’s no longer a one-way conversation, it’s all about direct collaboration.
Have a question for Scott? Want to hear more about his thoughts on government communications? He’ll be speaking at a digital communications event in Washington, DC on October 16. You can also hear from leading experts from around the Federal government about leadership development, new technologies, and digital communications best practices. Registration is free, but space is limited. Reserve your seat today.