Granicus Blog

Reach the Public - The latest in government thought leadership

New Facebook Page Insights Available Now

By Lauren Modeen, Manager of Digital Strategy, GovDelivery/GovLoop Facebook Page Insights are now available to page owners. This is a significant improvement from the previous insights capability with lots of opportunity to dive into more granular data, learn more about what your audience wants, host better conversations, and reach more fans. Here’s a fantastic guide… Read more »



Would you order your birth certificate online?

By Mary Yang, Marketing Communications Manager, GovDelivery Earlier this week, Government Technology featured an article about Ottawa County, Mich., which announced a service that is rarely seen in local, state or federal government. Citizens can now “order and instantly print out certified copies of vital records from the county clerk’s office” through their website. This… Read more »


State of Indiana – Now reaching 1 million digital subscribers

By Mary Yang, Marketing Communications Manager, GovDelivery Earlier this month, the State of Indiana crossed the 1 million subscriber milestone with their digital communications program. It’s sort of mind-boggling (and awesome) when you think about what that means: Indiana was able to get 1 million of their residents to raise their hands and say, “Yes,… Read more »


Top 10 tips for promoting channel shift

By Dave Worsell, Director of Government Solutions, GovDelivery UK In July I presented at the SOCITM Building Perfect Council Websites 11 (BPCW11) in London on the topic of Channel Shift.  The presentation was entitled “Is Developing Channels more Important than Promoting Shift?”  Although the event was aimed primarily at Local Government, many of the concepts… Read more »


Changes to Facebook great for government

By Mike Bernard, Digital Marketing Specialist, GovDelivery Tomorrow, Facebook will host their “f8” developer conference. It’s rumored that Facebook will roll out some new features that could be very beneficial for government. If reports are accurate, Facebook will release “read,” “listened,” “watched,” and “want” to supplement their hugely popular “like” button. Obviously, Facebook wants to… Read more »


Lessons from Netflix: what not to do with social media

by Mary Yang, Marketing Communications Manager, GovDelivery If you’re in the US, you’ve no doubt heard the discontent over Netflix, which describes itself as “the world’s leading Internet subscription service for enjoying movies and TV shows.” They gained prominence over Blockbuster as a DVD-by-mail service and then solidified their status  by offering streaming videos and… Read more »


Why face-to-face events about digital communications are important

By Mary Yang, Marketing Communications Manager, GovDelivery With increased budget pressures and constraints on our schedules with expanding workloads, finding time to attend a face-to-face event is difficult. Not that there are many face-to-face events anymore: studies show that 60% of US marketers are planning to increase their spend on virtual events while 42% plan… Read more »


Facebook Rolls out New Subscribe Button

By Lauren Modeen, Manager of Online Strategy, GovLoopYesterday Facebook rolled out a brand new feature that allows people to not only “friend” each other, but now “subscribe” – – making a personal profile more like a fan page. For example – let’s say I want to know what is going on with Mark Zuckerberg, but… Read more »


Top 5 things I learned from the biggest tech conference in the US.

By Mike Bernard, Digital Marketing Specialist, GovDelivery Over the past week I attended a conference called Dreamforce ‘11, hosted by the Salesforce.com. Dreamforce played host to 45,000 people, all of whom are interested in running applications in the cloud. Since GovDelivery has been all about the cloud for over a decade, they were speaking my… Read more »