Granicus Blog

Reach the Public - The latest in government thought leadership

Authentic Reach: The What, Why, and How

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One of the most important first steps in any digital communications strategy is building an active and engaged audience. Most often, citizens who raise their hand and opt in to your messages are more likely to be engaged long term. In the recently launched 2017 Granicus Benchmark Report, we use the term “authentic reach” as… Read more »


The 2017 Granicus Benchmark Report: What to Look For

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Last year, Granicus published the first-ever Benchmark Report for the public sector that highlighted the metrics that truly matter for government communicators. This year, Granicus published the same set of important metrics for the public sector (click rate, open rate, engagement rate, subscription per subscriber and overlay impact) in the 2017 Granicus Benchmark Report, but… Read more »



Why Use Granicus’ Targeted Messaging Service?

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Organizations who currently utilize the GovDelivery Communications Suite know the value of being able to reach out to large networks of constituents. But what if you could go a step beyond that to reach out to citizens one-to-one? It would be a crucial component in helping to drive your outcomes. Our Targeted Messaging Service (TMS)… Read more »


5 Tips for Sprucing Up Your Email Content

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Do you ever feel like you’re in a writing rut when it comes to drafting emails? While government email copy is typically more buttoned-up and professional in tone, it doesn’t mean you can’t spruce up your writing and have fun with the process. The more engaging your copy is, the more your message will resonate,… Read more »


4 Types of Overlays That Can Have a Huge Impact

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Like many organizations today, your website is most likely your primary portal to connect with citizens. it’s the place where a majority of your audience goes to find out more information about your programs and services. Knowing that, when your audience comes to you, do you have a way to capture their information to connect… Read more »


Clerks: The Unsung Hero of Local Government?

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Every Fourth of July, like many other towns across this country, my town of Alameda, Calif., celebrates our independence and the birth of our republic with a parade. While parade groups vary slightly each year, one constant are the local elected officials waving from classic convertibles as representatives of our democracy. However, this Fourth of… Read more »


How DMVs Are Saving Resources By Going Digital

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When it comes to Department of Motor Vehicles (DMVs), many citizens don’t realize what it takes to run the operation behind the scenes. Today’s DMV runs much more efficiently than they used to, with an ever-increasing number of states and counties offering renewal services online. But how can DMVs, most of which process over a… Read more »



Top 3 Peak Enhancements So Far in 2017

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Clerks and agenda creators are constantly looking for ways to innovate in their roles. According to a recent article in Governing titled “City Managers on a Constant Quest for New Places to Fix,” City Managers are working harder to fill those gaps of innovation within their cities. In other words, it would seem all local… Read more »