Granicus Blog

Reach the Public - The latest in government thought leadership

Using Social Media to Promote Economic Growth


In an increasingly connected world, the public’s demand for quick, concise updates on pressing topics grows every day. Just a decade ago, government agencies did not use social networks to engage with the public. Many platforms did not exist and those that did were used on for social interaction alone. But that has changed. Social… Read more »

5 Email Design Tips for Non-Designers


When it comes to designing a solid digital message, having a graphic designer on hand can be a great resource. But what if you don’t have one on your team? Just because you don’t have access to professional design doesn’t mean you can’t start small and make any digital message look good. To help non-designers… Read more »

Building a Smart City – 5 Things to Consider


Originally posted by Stepan Soukenik on GovDelivery’s U.K. blog.  What makes your village, town or city an enjoyable place to live? Do you value being able to walk in pedestrianized areas? Safe cycle routes? Clean air? A vibrant community events calendar? There are numerous factors that contribute to how we measure our quality of life. However… Read more »

Questions & Answers from December’s A/B Testing Webinar


In December’s webinar “Creating a Culture of Testing: 30 Tests in 30 Minutes,” speakers Huw Ap Dewi of Wrexham County Borough Council in Wales and Madeline O’Phelan with GovDelivery discussed how to use testing tactics like A/B testing to improve digital metrics that lead to stronger outcomes. The audience submitted a number of great questions, and without… Read more »

Intro to A/B Testing: Increase Digital Engagement

Split testing. A-B comparison.

Do you ever wonder if your message is the strongest it could be? Data is a communicator’s best friend. It allows greater visibility into how well your message impacts your target audience. It helps answer who cares about your messages, what topics interest your subscribers, what techniques are most effective in generating a response, and… Read more »