Upworthy.com, an online platform that helps people share “things that matter” (and builds email lists for their clients like Change.org) announced this afternoon that it has grown their digital audience to over 1 million users in just under a year.
They accomplished this by sending out emails that are “awesome, meaningful, and visual”…thus compelling their subscribers to take action and share their content. While not all the tactics I’ve outlined in this post will be appropriate for government, there are still some clear and powerful takeaways. Look for future posts from me on how Government organizations can grow their digital audiences with little effort or cost.
Below is the email I received this morning. As you are reading, note the following:
- There are three main messages – it’s not overwhelming.
- Each message has a strong relatable image – invoking feelings/curiosity.
- When you click on a link in the email, you are taken to a landing page and then presented with a statement, and should you agree with it, are presented with an option to sign up to receive emails from the sponsoring organization.
- If you choose to skip the statement, there are three options to share the content which drives more people to sign up for emails and increases the likelihood that someone else will sign up for emails from the sponsoring organization.
- The email is mobile-friendly featuring a single column design and long links for clumsy fingers like mine which makes it easy to engage, no matter what device the reader is using.
Hey there! Here are the three Upworthiest nuggets of content on the web today:
From around the web:
Join Us Where We Live:
Want to know more about Upworthy’s engagement strategy?
Let me know what you think, and if you are able to use one or more of these strategies from the Upworthy playbook. Please share any other ideas of your own or methods you have used in your organization that have been helpful!